Google Easter Egg: Search “Conway’s Game of Life”
A new Easter egg has been discovered on Google. Users who search for “Conway’s Game of Life” (minus the quotes) will see a cellular automata “game” invented by mathematician John Conway. But you’re...
View ArticleGoogle Tests 'Explore More' Option in Knowledge Graph Search Results
A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic, displaying additional options around the query just below the search bar, in...
View ArticleBing Webmaster Tools: An Overview
If you don't yet have a free Bing Webmaster Tools account, now is the perfect time to sign up. Bing Webmaster Tools provides some great data for webmasters to use and address potential issues. This...
View ArticleAmazon Passes Google as Top Destination for Shopping Research [Report]
Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only...
View ArticleGoogle TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with...
View ArticleThe iPhone 5: What Does it Mean for Mobile Search (and Google)?
Earlier this week, Apple revealed the hotly anticipated iPhone 5 as well as giving a closer look at iOS6. We take a look at the latest iteration of the operating system that runs all the iDevices and...
View ArticleGoogle is 'No Longer a Black Box' at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director...
View ArticleSEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual social marketing, according to Brett Tabke, CEO of...
View Article6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here are six benefits that should...
View ArticleTowards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to...
View ArticleThe Bra Tree – A New Way Of Thinking About Evergreen Content
When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality and regular care, your evergreen content can grow into a healthy,...
View ArticleGoogle: Searches Can Accurately Predict Smartphone Sales [Study]
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related...
View ArticleMeet Izik: Tablet-Friendly Search From Blekko
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change...
View ArticleGoogle Catalogs Design Tips: How to Best Showcase Your Products
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference...
View ArticleSEO Fail! 10 Most Commonly Overused Website Techniques
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user...
View ArticleGoogle Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially...
View ArticleContent Marketing Nirvana
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a...
View ArticleThe Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or just need to brush up (it is hard keeping up,...
View Article6 Things Online Marketers Are Doing Right!
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things...
View ArticleGoogle April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue &...
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...
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